While 2010 was a challenging year for many businesses in the financial services industry due to the turbulent economy, NGFCU sustained its trend of vibrant growth trajectories. By the end of 2010, the appeal of attractive dividend rates resulted in member savings growing by 12%, closing the year at $750.5 million. Prudent member borrowing patterns, concerns with the general economy, difficulties within the auto sales market, the continued slow pace of home sales, and a general aversion to accumulating more debt, resulted in loans to members dropping a modest 1% to $418.5 million. The net result of all this financial activity ended in assets growing by 10% to close the year at $850.7 million. Notwithstanding the persistent economic challenges, NGFCU proudly continued its judicious expansion of new service outlets for members across the NGC landscape. A major contributor to the Credit Union's product success during 2010 was the NGFCU credit card offering a trusted alternative to competing credit card programs.